Minuty Rosé

Minus X Ashley Mary artist collaboration launched Spring 2018. Minuty's vineyards are located in St. Tropez in the French Riviera. I worked closely with Minuty and agency Malherbe to come out with a limited edition bottle for their 2017 vintage rose that celebrates the energy and vibrancy that is St. Tropez in the summer. To gain inspiration for the bottle’s design, I traveled to St. Tropez in 2017 to visit the vineyards and document my time in the town. I was in love with all the colors and textures and spent a lot of time sketching and painting that later influenced the palette and shapes of the final bottle’s design A launch event was held in Paris in early 2018, where I also did a live painting.

St. Tropez

Design Process

Paris Launch Event

Press release event images, by Victoria Campbell.